We are two lifelong watch enthusiasts who turned our passion into a brand dedicated to creating truly personal timepieces. After years of collecting, studying, and appreciating the artistry of watchmaking, we founded our company to offer something unique: custom-made watches that reflect the individuality of each wearer.
One of our founders has been deeply involved in the industry, producing professional watch reviews and collaborating with both emerging microbrands and established Swiss groups, as well as watch retailers, to showcase their craft through photography and storytelling. This experience gave us an insider’s view of what makes a watch special—not only its mechanics, but also the emotions it inspires.
Together, we built this brand to celebrate that connection. Every piece we design is guided by our shared belief that a watch should be more than a tool for telling time; it should be a personal statement, crafted with care and made to last.
We also hope that everyone visiting our website can enjoy discovering our designs, and that in today’s highly competitive market, we can give back to fellow watch lovers by offering fair prices. Most importantly, we want to create a community where enthusiasts can connect through a shared passion for watches.